Growth strategy studio, Noida and remote
Growth that beats your category.
We work with founders and leadership teams to find what's holding growth back, set the strategy for how people now find and buy, and lead the work until it compounds.
- Positioning
- AI search visibility
- Ideal customer
- Pricing and packaging
- Founder-led growth
- Channel economics
- Retention
- Go-to-market
- AI marketing operations
- Fundraise narrative
- Market expansion
Buying changed. Most marketing didn't.
AI has rewired how buyers discover, compare and choose. Three shifts shape every engagement we take on.
-
Rank on page one of GoogleBe the answer AI gives
A growing share of research now starts in ChatGPT, Gemini or Perplexity. If those assistants don't mention you, many buyers never reach your site.
-
Publish more contentHold a clear position
AI has made content cheap and endless. What can't be generated is a sharp point of view: who you serve, what you believe and why you win.
-
Hire a bigger teamRedesign how the team works
With the right tools and workflows, three people can do what used to need fifteen. The advantage goes to whoever rebuilds the work, not whoever buys the most software.
Where are you on the curve?
Startups and established brands need different things. Pick the point closest to you and we'll show you where to begin.
You have a product, a few customers, and no repeatable way to get more.
- Every sale depends on the founder
- The pitch changes depending on who you talk to
- You have tried five channels and none stuck
- Free to try todayFounder 101
- Start withFounder Teardown
- Then, if it fitsCo-Founder Marketing
Growth worked, then stalled. The team is busier than ever and the numbers are flat.
- Acquisition costs keep rising
- You hired marketers and still own marketing yourself
- Investors want a story you can't yet back with numbers
- Free to try todayPlateau check
- Start with30-Day Growth Diagnostic
- Then, if it fitsFractional CMO
You have a strong business and a marketing machine built for how people bought five years ago.
- Search traffic is falling while AI answers grow
- Content volume is up and impact is down
- Teams are trying AI tools without a plan
- Free to try todayAI answer check
- Start withAI Visibility Audit
- Then, if it fitsLeadership Advisory
You are taking an Indian brand abroad, or bringing a global brand into India.
- What worked at home isn't landing
- You don't know which market to enter first
- Local buyers don't yet know or trust you
- Free to try todayIndia to global playbook
- Start with30-Day Growth Diagnostic
- Then, if it fitsMarket expansion sprint
Three ways we help
Every engagement is senior and hands-on. We set the strategy and lead it. Execution sits with your team, your agencies, or partners we help you choose.
Diagnose
Find the real constraint before you spend on a fix.
Lead
Senior marketing leadership, without the full-time hire.
Build
Focused strategy sprints of three to six weeks.
How an engagement runs
Strategy that lives only in slides changes nothing. We diagnose, write it down, run it with your team and hand it over.
-
1Diagnose
Weeks 1 and 2
A short list of what is actually holding growth back
-
2Architect
Weeks 3 and 4
A written growth thesis and 90-day plan
-
3Operate
Months 2 to 6
Working channels, a weekly rhythm and an AI-ready team
-
4Hand over
Month 6 onward
A team that runs the system without us
Latest insights
- AI search Why your brand is missing from AI answers Ask ChatGPT for the best option in your category. If you are not named, here is why, and what actually changes it.
- Growth strategy The growth plateau is rarely a marketing problem When growth stalls, the instinct is more campaigns. The fix is usually sharper and earlier in the chain.
- Positioning When anyone can make content, positioning is the moat AI made content cheap. It did not make a clear point of view cheap, and that is now what buyers notice.
- Go-to-market Founder-led sales breaks at the same point every time The founder can close almost anyone. That is exactly why the first sales hire so often fails.
Questions founders ask first
How is this different from hiring a marketing agency?
An agency carries out a brief. We write the brief, then make sure the right people, agencies and tools are working against it. Our work sits above execution: strategy, team design and the economics of growth.
Who do you work with?
Founders and leadership teams at every stage, from early startups to established brands, in India and abroad. What they share is a growth question that matters enough to get right.
Do you only work with Indian companies?
No. We are based in Noida and work remotely with companies in India, the US, the UK, Australia and the Middle East, including Indian brands going abroad and global brands entering India.
What does an engagement cost?
It depends on scope and stage. The Founder Teardown and AI Visibility Audit are fixed-fee. Leadership engagements are monthly. We share a written proposal with a clear fee after the first call.
Do you take equity?
Only in Co-Founder Marketing engagements, where part of the fee is equity that vests against outcomes we agree up front. Everything else is a cash fee.
How soon can we start?
Diagnostic work usually starts within two weeks of signing. Leadership engagements depend on current availability, which we confirm on the first call.
Start with what's actually broken.
A 30-minute call, no deck needed. Bring your last two quarters of numbers and the question that keeps coming back. You'll leave with at least one hypothesis worth testing, whether we work together or not.