Z2Alpha

Playbooks

The step-by-step guides behind our engagements, one for each stage of growth. Ask for the one you need and we'll send it as each is released.

Starting up

Founder-led sales

For founders still closing every deal themselves.

  1. Finding the buyers who say yes fastest
  2. The discovery call that qualifies and sells
  3. Recording what works before you hire
  4. Your first sales hire, and how to set them up
Starting up

Your first repeatable channel

For teams that have tried many channels and committed to none.

  1. Choosing channels your buyers already use
  2. Running small, honest tests
  3. Reading results without fooling yourself
  4. Doubling down and building the routine
Scaling

The first plateau

For companies whose growth has stalled for two quarters or more.

  1. Reading customers by joining month
  2. Finding the real constraint
  3. Repositioning for the next buyer
  4. Re-pricing and re-packaging
Any stage

Getting cited by AI

For brands missing from ChatGPT, Gemini and Perplexity answers.

  1. Mapping the questions buyers ask AI
  2. Making your identity unmistakable
  3. Earning mentions in trusted sources
  4. Pages that answer comparative questions
Scaling

Before the raise

For founders raising in the next six to twelve months.

  1. The numbers investors check first
  2. Building evidence two quarters early
  3. Writing the growth story
  4. The marketing slide
Going global

India to global

For indian brands entering the US, UK, Australia or the Gulf.

  1. Choosing the first market
  2. Rewriting positioning for a new buyer
  3. Building trust without local history
  4. Team, partners and budget for year one

Want us to run the playbook with you?

The playbooks show the steps. In an engagement we adapt them to your numbers and lead the work alongside your team.

Book a diagnostic callEmail [email protected]