Strategy and leadership for growth, sized to your stage.

Diagnose to find the real constraint. Lead to put senior marketing leadership in place. Build to solve one strategic problem in a few focused weeks.

Diagnose

Find the real constraint before you spend on a fix.

30-Day Growth Diagnostic

30 days, fixed scope

A full read of your funnel, customers, positioning and spend, ending in a written growth thesis: what to change, what to stop, and in what order.

Best for: Any stage, when growth has slowed and nobody agrees why

Ask about 30-Day Growth Diagnostic

What you get

  • Funnel and cohort teardown
  • Positioning stress test with real buyers
  • AI visibility check
  • 12-month growth thesis
  • A list of things to stop doing

AI Visibility Audit

2 weeks

We ask the questions your buyers ask AI, record how each assistant describes you and your competitors, and trace which sources it trusts. You get a ranked fix list.

Best for: Brands whose buyers now research with ChatGPT, Gemini, Perplexity and Google AI Overviews

Ask about AI Visibility Audit

What you get

  • Buyer prompt map for your category
  • How each assistant describes you vs competitors
  • Sources AI cites in your space
  • Ranked fix list for content, PR and site

Founder Teardown

1 week

A focused review of your positioning, offer and first channel, with written notes and a 60-minute working session to turn them into next steps.

Best for: Early startups and small brands that need a sharp outside view, fast

Ask about Founder Teardown

What you get

  • Written teardown of site, offer and pitch
  • Positioning rewrite options
  • First-channel recommendation
  • 60-minute working session

Lead

Senior marketing leadership, without the full-time hire.

Fractional CMO

6 to 12 months, 2 to 3 days a week

We act as your head of marketing: set the strategy, hire and run the team and agencies, keep the weekly operating rhythm, and report to the founders and board.

Best for: Growing companies that need a marketing leader before they can justify one

Ask about Fractional CMO

What you get

  • Annual growth thesis
  • Org design and hiring plan
  • Quarterly goals and board reviews
  • Agency and team management
  • Coaching for your next leader

Co-Founder Marketing

Equity plus a smaller retainer

We work beside the founders on positioning, story and the first repeatable channel, with part of the fee in equity that vests against agreed outcomes.

Best for: Pre-seed to Series A founders who need a partner, not a vendor

Ask about Co-Founder Marketing

What you get

  • Positioning and narrative
  • Ideal customer profile and message fit
  • First repeatable channel
  • Founder-led pipeline

Leadership Advisory

Monthly, ongoing

A standing advisory seat for the CEO and marketing leadership: org reviews, AI adoption roadmap, agency decisions and a second opinion on the big calls.

Best for: Established brands rebuilding marketing for how people now find and buy

Ask about Leadership Advisory

What you get

  • Monthly leadership sessions
  • Marketing org and capability review
  • AI adoption roadmap
  • On-call second opinion

Build

Focused strategy sprints of three to six weeks. Each ends with a written plan your team can run.

Positioning and narrative

Decide who you are for, what you replace and why you win, then write it so buyers repeat it back.

AI search strategy

Make your brand the answer AI assistants give, through content, citations and entity clarity (often called GEO or AEO).

Go-to-market and launch

Segment, offer, channel plan and launch sequence for a new product, market or category.

Founder brand

Turn what the founder knows into a steady public voice on LinkedIn, podcasts and the press.

AI marketing operating system

Choose the stack, design the agents and workflows, and reshape roles so a small team ships like a large one.

Pricing and packaging

Price on value, design tiers that sell themselves, and plan the move without losing customers.

Market expansion

Take an Indian brand to the US, UK, Australia or the Gulf, or bring a global brand into India.

Fundraise narrative

Build the growth story and the evidence behind it before you meet investors.

Ask about a strategy sprint

What we don't do

We don't run ad accounts, post on your social channels or produce content at volume. We decide what should be done and why, then lead the people who do it: your team, your agencies, or specialists we help you choose.

That keeps our advice honest. We have no reason to recommend more of anything we sell.

Not sure which one fits?

Book a 30-minute call. We'll ask about your numbers and your goals, and tell you plainly which engagement makes sense, including none at all.